If you’re looking for the next big thing in event technology, there are six top event trends to watch in 2022. The world of events is changing, and there are many reasons to be cautiously optimistic about the future. These trends include machine learning, outdoor events, and quality content. Let’s take a closer look at these technologies. We’ll also discuss some of the trends that will continue to shape the industry over the coming years.
Among the hottest trends in the future of marketing, machine learning is the most interesting. While supervised learning involves labeling the data, unsupervised learning is completely unsupervised. In unsupervised learning, the model only receives unlabeled data and draws conclusions based on the data. As such, it is more suitable for industries that experience high levels of customer churn, where ML is applied to predict price changes and forecast consumer behavior.
The use of real machine learning and artificial intelligence in event technology is a ‘game changer’, says MeetingPlay CEO Joe Schwinger. While large servers are used to process web requests, edge devices can process these algorithms and reduce latency, power consumption, and required bandwidth. Additionally, these devices ensure user privacy. By analyzing data at the edge, businesses can optimize the speed of web requests without compromising on quality or privacy.
In 2021, we saw the rise of hybrid events, a trend that continues to evolve. Hybrid events are virtual experiences combined with an on-site event. In 2022, we should expect to see hybrid events that merge the advantages of both formats. As the event industry becomes increasingly virtual, the need for better audiovisual production equipment will increase. These improvements will help event organizers create exceptional experiences for both in-person and virtual attendees.
A global pandemic has had an impact on the $1.5 trillion global event industry, forcing event planners to adopt virtual event platforms. Fortunately, a COVID-19 vaccine has eased travel restrictions and a new generation of hybrid events has emerged. In 2022, hybrid events will grow in importance and become more common. Hybrid events blend virtual and in-person elements to create a powerful event experience.
In order to engage your audience, you must create quality content. Event marketing is no different, and in 2022, quality content will be the key to event success. Content creators should strive to produce fewer, longer pieces, but make them more compelling by crafting an editorial calendar. In addition, content creators should be more mobile-friendly, as they are missing out on a large portion of their audience. In fact, by 2021, 60% of searches and 50% of B2B inquiries will be made through mobile devices. This demographic is a growing focus for content marketers.
There are many reasons to be cautiously optimistic about the events industry’s future, but a few trends are sure to help event marketers make informed decisions for the year ahead. One of these trends is the continued focus on corporate responsibility and sustainability. Emerging technologies will offer more tools and opportunities for event planning and marketing, while focusing on creating a highly personal connection with attendees is also essential.
The 2022 Toyota USATF Outdoor Championships will take place in Eugene, Oregon, on June 23-26. The competition will serve as the qualifying event for the World Athletics Outdoor Championships that will take place in Eugene, Oregon, on July 15-24. The event will bring together key stakeholders from the outdoor industry and a community of brands, retailers, and decision makers. The outdoor events will provide a forum for important conversations.